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Horsefeathers
The history of Horsefeathers goes way back to 1989, when Stewart Carlson and Joel DeVille, two Canadian High School students in BC, started printing their own designs onto T-shirts and hoodies. It was around this time that snowboarding was gaining popularity in Canada and skateboarding was making its comeback. Nevertheless, neither of these sports was anywhere near being accepted by the general public. In the small town where they lived, skateboarding was the choice sport of some five individuals and snowboarding of another ten. Their ideas, music and choice in clothing made them stick out. The idea to create Horsefeathers, their own clothing brand, was yet another way to protest against the local jocks and rednecks. Horsefeathers united the few that stood apart against all those, who scoffed at the idea of baggy clothing or anything linked to skateboarding and snowboarding. But, it wasn’t just about the clothes, it was about making a statement.
